📞 +82-10-8666-8609
📍 98, Gambuk-ro 27beon-gil, Hanam-si, Gyeonggi-do, South Korea
📸 Instagram: @theclubeauty
“Beauty begins the moment you decide to be yourself.”
-Coco Chanel
Our Story
CLU: Bringing Authentic K-Beauty to the World
CLU was born from a simple but powerful idea: everyone deserves access to Korean beauty innovations, no matter where they live. While K-beauty exploded globally, many markets still faced counterfeit products, confusing imports, and a lack of expert guidance.
We set out to change that, starting with Russia, where we’ve spent two years carefully curating products, studying local needs, and building trust. Now, we’re preparing to open Moscow’s first K-beauty concept store, a hands-on space where customers can experience the best of Korea’s skincare innovations.
We’re ready to scale, and we want partners who share our vision. With a proven model in Russia, CLU is poised to expand into new markets, bringing authentic K-beauty experiences to beauty lovers worldwide. If you believe in the power of skincare to connect cultures and create opportunity, let’s talk. The future of beauty is borderless—let’s build it together.
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We plan to open retail stores similar to Olive Young in international markets.
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EAC certification services will be provided through exclusive contracts, with MISSDINA handling the certification process in Russia.
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We plan to sell products through popular international online shopping platforms.
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MISSDINA will handle EAC certification in Russia through exclusive contracts.
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We offer collaboration opportunities. Reach out to the team for more information.
What We Offer
Meet The Team
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SHIN WOOJE
CEO & Founder
Founder of CLU and a prominent figure in Korean entertainment, Wooje combines business leadership with creative influence. Former Executive Director at LiveOnM (Bbangya Networks), he brings strong expertise in content-driven marketing and global brand building. Currently leading CLU’s expansion into the Russian market.
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NABIEVA MADINA
Partner & Operations Lead
Madina oversees CLU’s on-the-ground operations in Russia. With deep knowledge of local retail dynamics and consumer trends, she manages logistics, certification processes, and brand compliance to ensure smooth market entry and long-term success.
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NABIEVA ZHAKHONGIR
Market Development Manager
Zhakhongir focuses on expanding CLU’s retail and distribution network in Russia. He supports brand onboarding, local partnerships, and market analysis, playing a key role in establishing CLU’s footprint in the region.
Partners
We collaborate with leading Korean entertainment and performance marketing partners to amplify our brand and create buzzworthy beauty experiences. CLU is currently increasing its partnerships.
EAC Certification Partner